Fredrik Gertten: The Invisible Bicycle Helmet

by Volker Weber

Comments

This one makes much more sense than any of the current bike helmet models. Where can i buy it? :)

Christian Tennigkeit, 2012-08-15 15:36

I want one too

Stephan H. Wissel, 2012-08-15 15:55

Sign me up!

Ian Bradbury, 2012-08-15 16:09

3998 Schwedische Kronen = 486 Euro

Hubertus Amann, 2012-08-15 16:58

Ich kann mir nicht vorstellen, daß so eine Halskrause im Sommer angenehmer zu tragen ist als ein Helm.

Michael Obenland, 2012-08-15 22:31

They had me at "Easy, only took us seven years". :-)

I did not see them showing off anything special the first time I saw the clip. Nice storytelling. If you have not seen it completely yet: try it for yourself. Stop the video before 02:34 and start over. Repeat until you get it.

Robert Dahlem, 2012-08-16 00:51

Well, they are showing invisible helmets. ;-)

Volker Weber, 2012-08-16 00:55

Not an entirely new idea, "personal airbags" have been around for some time. What is very nice here that women address the main problem for them .. themselves.

Bernhard Kockoth, 2012-08-16 09:49

Bin mir auch nicht so sicher, ob man damit Millionen machen kann. Halskrause statt Helm ist ja nun auch nicht gerade unsichtbar.

Thomas Langel, 2012-08-19 23:08

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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