Fredrik Gertten: The Invisible Bicycle Helmet
by Volker Weber
Comments
This one makes much more sense than any of the current bike helmet models. Where can i buy it? :)
I want one too
Sign me up!
3998 Schwedische Kronen = 486 Euro
Ich kann mir nicht vorstellen, daß so eine Halskrause im Sommer angenehmer zu tragen ist als ein Helm.
They had me at "Easy, only took us seven years". :-)
I did not see them showing off anything special the first time I saw the clip. Nice storytelling. If you have not seen it completely yet: try it for yourself. Stop the video before 02:34 and start over. Repeat until you get it.
Well, they are showing invisible helmets. ;-)
Not an entirely new idea, "personal airbags" have been around for some time. What is very nice here that women address the main problem for them .. themselves.
Bin mir auch nicht so sicher, ob man damit Millionen machen kann. Halskrause statt Helm ist ja nun auch nicht gerade unsichtbar.
