The flood has started

by Volker Weber

You will have a very hard time looking anywhere without looking at a Windows 8 ad. Microsoft is prepared to spend a lot of money buying ad space for the next year. Year!

This works better for me:

Comments

Ja, ich fand die Werbung auch recht daneben, weil es halt so garnicht um das Produkt an sich geht (vgl. Dein Beispiel). Ich nehme an, die Devise ist 'Auffallen ist alles'...

Hubert Stettner, 2012-10-16 10:24

Ich kann mir aber schon vorstellen, dass die Windows 8 RT-Tablets gut ankommen - könnte sogar mir gefallen!

Christian Just, 2012-10-16 10:42

Über Geschmack lässt sich streiten... wie so oft.
Aber warum auf dem Surface Dinge zeigen, die das iPad mit Fingerbedienung oder auf einem Windows-Device mit Maus schon lange machen kann? Es ist nicht trivial, sich hier zu differenzieren, zumal das Surface ein absolutes Consumer Device ist. Ob die Werbung dafür die korrekte Ansprache ist, wird sich zeigen.

Ingo Seifert, 2012-10-16 10:47

I'm interested to discover that Windows8 uses '802.11w' as a (undefeatable) wireless protocol, by way of 'an approved amendment to the IEEE 802.11 standard to increase the security of its management frames' - and which also happens to be incompatible with Cisco WLAN controllers that run most school and university systems.

Someone (whether Microsoft or Cisco) is going to have to get their skates on, if Microsoft want to sell into the education sector.

Nick Daisley, 2012-10-16 11:10

@Volker: I remember when Microsoft first launched Surface that nobody was able to actually test the products. Have they been released for testing yet, and if you have been looking at any units, what is your opinion?

My son wants a tablet for Christmas, and he had his eyes set on the Samsung Galaxy Note 10.1 (slightly surprisingly, as he has an iPhone 3GS, but he really like my Samsung Galaxy S3). At the store (Best Buy) the sales guy told us to wait for the launch of Surface, and compare with that, so obviously Microsoft is working hard on training sales staff to push their products...

Karl-Henry Martinsson, 2012-10-17 17:02

I haven't had the chance to try Surface. It is obviously going to be a very cool product, especially if you like Windows Phone as much as I do. However, pricing does not look encouraging. I can get an iPad 3 plus a Logitech Ultrathin Keyboard for the price of Surface and keyboard cover. And the iPad is proven and has very broad software support.

Mixing different ecosystems makes sense for me, but not necessarily for your son. So instead of looking at individual products he may want to look at where is heading overall. If that's Microsoft, then Surface is an obvious choice. If it's Mac, then iPad will certainly work out better.

I did not talk Samsung because I have no experience with that. Recently sold a Galaxy Tab 10.1 for cheap since I wasn't interested.

Volker Weber, 2012-10-17 17:14

Volker, I am surprised you have a blind eye towards Samsung. Or it hasn't interested you enough. They have some great products IMHO.

Yeah, that MS ad is definitely just to get noticed. Staying away from Surface and Win8.

Michael E Kobrowski, 2012-10-17 18:30

Yes, I know it's strang. But Samsung always feels cheap to me. I have a Nexus S made by Samsung, which I do like because it is a Nexus. But that's it. I avoid their software if I can. I am no stranger to Android. I like the Asus-made Nexus 7 for instance. Great value.

I like the new Microsoft design a lot. It works just the way I like it to. So I will welcome Surface and also Windows Phone 8.

Volker Weber, 2012-10-17 19:17


Microsoft launched a new AD on the Surface with some more technical functionality explained:


New Surface AD

Frank van Rijt, 2012-10-18 10:18

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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