Why is there such fanboy-ism in tech?

by Volker Weber

The reason why fanboys exist with such blind devotion is because of something called Choice Supportive Bias. This occurs when we make a decision to invest a significant amount of time, energy, money or a combination thereof into a product. In order to justify to ourselves that such a purchase was worth it, we make up reasons why it was a good idea.

More >

Comments

He lost me on the line "...if the product is unnecessary, like an iPad"

Maybe call me a fanboy but I don't call my iPad "unnecessary" (and give the right to do so to any other tablet or whatever device user on any OS).

Necessarity depends on your personal needs!

Harald Gaerttner, 2012-12-10

That was a quote from a book, not a line from the page vowe links to.

Jan Van Puyvelde, 2012-12-10

This can apply to purchasing "gadgets" only to a very limited extent:

The explanation for the phenomenon's existence involves "To combat post-decisional dissonance, the feeling you have committed to one option when the other option may have been better".

With those gadgets it only takes a couple of weeks to a few months and almost certainly there will be some other option which will be better. So while at the time I bought mine, it might have been the best one (at least I can talk myself into believing that), but certainly the question remains whether it was the right time or not.

:-)

Ragnar Schierholz, 2012-12-10

Then there are some of us who buy one of everything cool so we can know what the "other" is talking about. Most people have good rationale for their toys, or the technology they choose to make a living with. It's easy to sell or give as gifts the toys you don't like.

Susan Bulloch, 2012-12-10

The worst examples of this phenomena are not the gadget consumers, but those who invest 5, 10, 15 years in a career focused on a single product or technology and persist with it long after the rest of the world has moved on.

Jeff Gilfelt, 2012-12-10

Seealso: String theory.

Frank Quednau, 2012-12-10

Recent comments

John sauder on What happened to Connections Pink? at 23:39
Volker Weber on Upgrade to iOS 12 now at 21:50
Tobias van der Plas on Upgrade to iOS 12 now at 21:40
Samuel Orsenne on Apple supports more iPhones than ever at 20:41
Volker Weber on Apple supports more iPhones than ever at 19:14
Ananya Gupta on Apple supports more iPhones than ever at 19:09
Ingo Seifert on Upgrade to iOS 12 now at 18:18
Andreas Pfau on Apple supports more iPhones than ever at 18:16
Samuel Orsenne on Apple supports more iPhones than ever at 17:45
Stephan Perthes on Zeier jr. (3): 'Das war der Papa der Siri-Frau' at 17:14
Kai Schmalenbach on Path is going away. Other social networks will follow. at 16:34
Frank Quednau on Apple supports more iPhones than ever at 16:33
Volker Weber on Upgrade to iOS 12 now at 15:09
Henning Wriedt on Upgrade to iOS 12 now at 15:05
Volker Weber on Upgrade to iOS 12 now at 14:52
Volker Weber on Here Traffic Dashboard at 14:50
Stephan Bohr on Here Traffic Dashboard at 14:35
Henning Wriedt on Upgrade to iOS 12 now at 14:26
Craig Wiseman on What happened to Connections Pink? at 14:05
Volker Weber on Upgrade to iOS 12 now at 13:14
Horia Stanescu on Upgrade to iOS 12 now at 13:12
Tim Clark on What happened to Connections Pink? at 13:03
Martín Ortega on Upgrade to iOS 12 now at 12:16
Nina Wittich on Die Weltpremiere von Domino V10 at 09:32
Volker Weber on Die Weltpremiere von Domino V10 at 09:24

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 05:56

visitors.gif

buy me coffee