Why is there such fanboy-ism in tech?

by Volker Weber

The reason why fanboys exist with such blind devotion is because of something called Choice Supportive Bias. This occurs when we make a decision to invest a significant amount of time, energy, money or a combination thereof into a product. In order to justify to ourselves that such a purchase was worth it, we make up reasons why it was a good idea.

More >

Comments

He lost me on the line "...if the product is unnecessary, like an iPad"

Maybe call me a fanboy but I don't call my iPad "unnecessary" (and give the right to do so to any other tablet or whatever device user on any OS).

Necessarity depends on your personal needs!

Harald Gaerttner, 2012-12-10 14:12

That was a quote from a book, not a line from the page vowe links to.

Jan Van Puyvelde, 2012-12-10 14:24

This can apply to purchasing "gadgets" only to a very limited extent:

The explanation for the phenomenon's existence involves "To combat post-decisional dissonance, the feeling you have committed to one option when the other option may have been better".

With those gadgets it only takes a couple of weeks to a few months and almost certainly there will be some other option which will be better. So while at the time I bought mine, it might have been the best one (at least I can talk myself into believing that), but certainly the question remains whether it was the right time or not.

:-)

Ragnar Schierholz, 2012-12-10 15:12

Then there are some of us who buy one of everything cool so we can know what the "other" is talking about. Most people have good rationale for their toys, or the technology they choose to make a living with. It's easy to sell or give as gifts the toys you don't like.

Susan Bulloch, 2012-12-10 15:59

The worst examples of this phenomena are not the gadget consumers, but those who invest 5, 10, 15 years in a career focused on a single product or technology and persist with it long after the rest of the world has moved on.

Jeff Gilfelt, 2012-12-10 17:03

Seealso: String theory.

Frank Quednau, 2012-12-10 18:36

Recent comments

Volker Weber on Stuff that works :: Smart Home at 13:53
Stephan Perthes on Stuff that works :: Smart Home at 13:26
Volker Weber on Stuff that works :: Smart Home at 12:33
Markus Mews on Stuff that works :: Smart Home at 12:22
Volker Weber on Apple Watch Edition at 12:13
Torsten Armbruster on Apple Watch Edition at 12:05
Thomas Lang on Stuff that works :: Smart Home at 10:48
Volker Weber on Stuff that works :: Smart Home at 10:31
Stephan Perthes on Stuff that works :: Smart Home at 10:26
Nils Michael Becker on Nokia Body Plus :: Meine Waage at 09:32
Volker Weber on Nokia Body Plus :: Meine Waage at 08:48
Nils Michael Becker on Nokia Body Plus :: Meine Waage at 08:37
Moritz Petersen on Nokia Body Plus :: Meine Waage at 18:20
Tobias Hauser on Kleine Unterschiede zwischen Surface Pro und Surface Pro 4 at 17:24
Scott Hanson on Nokia Body Plus :: Meine Waage at 16:49
Jochen Kattoll on Kleine Unterschiede zwischen Surface Pro und Surface Pro 4 at 14:42
Jochen Kattoll on Kleine Unterschiede zwischen Surface Pro und Surface Pro 4 at 14:38
Volker Weber on Nokia Body Plus :: Meine Waage at 12:59
Nils Michael Becker on Nokia Body Plus :: Meine Waage at 12:57
Volker Weber on Nokia Body Plus :: Meine Waage at 12:44
Nils Michael Becker on Nokia Body Plus :: Meine Waage at 12:09
Abdelkader Boui on Nokia Body Plus :: Meine Waage at 12:03
Volker Weber on Nokia Body Plus :: Meine Waage at 11:48
Volker Weber on Kleine Unterschiede zwischen Surface Pro und Surface Pro 4 at 11:47
Martin Kirchler on Nokia Body Plus :: Meine Waage at 11:44

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter

Local time is 15:36

visitors.gif