How to write a press release

by Volker Weber

I don't know how often I get asked for advice because people don't know how to write a "proper" press release. The answer is: DON'T. Write something interesting instead. Like this amazing piece:

Independent testing by the National Highway Traffic Safety Administration (NHTSA) has awarded the Tesla Model S a 5-star safety rating, not just overall, but in every subcategory without exception.

What makes it amazing? It breaks every single rule of "How To Write A Boring Press Release". And it's full of interesting facts. No fluff, no quotes from somebody people never heard of, no bullshit.

More >

Comments

"While the exact number is uncertain due to Model S breaking the testing machine" :-)

Gaston Annebicque, 2013-08-25

Of course to write an amazing press release it helps to have amazing facts to back it up.

Scott Hanson, 2013-08-25

Even if you have amazing facts, you can come up with something like this:

http://www-03.ibm.com/press/us/en/pressrelease/40699.wss

Volker Weber, 2013-08-25

Link above used successfully today on marketing people when asked to review a PR for a new(!) exciting(!) solution(!) which is "not available for users before"(!).

They did not immediately understand when I asked them: "Does it break the testing machine?" :)

Matthias Leisi, 2013-08-29

Recent comments

Sven Thomsen on Viele neue Echos :: Amazon rüstet massiv auf at 07:55
Jonas Rathert on Critical Intel Thunderbolt Software and Firmware Updates - ThinkPad at 12:29
Manfred Wiktorin on Beats Solo Pro with ANC at 10:33
Tim Bellinghausen on Losing your laptop at 10:17
Andreas Kurtz on Losing your laptop at 08:28
Philipp Haun on Losing your laptop at 06:40
Volker Butterstein on Share music on two headphones from iPhone at 06:36
Maximilian von Hulewicz on Beats Solo Pro with ANC at 11:18
Maximilian von Hulewicz on Google Pixel 4 vorgestellt at 11:17
Felix Binsack on Beats Solo Pro with ANC at 10:54
Volker Weber on Beats Solo Pro with ANC at 23:33
Adrian Woizik on Beats Solo Pro with ANC at 23:08
Volker Weber on Beats Solo Pro with ANC at 22:42
Adrian Woizik on Beats Solo Pro with ANC at 22:40
Enrico Lippmann on Google Pixel 4 vorgestellt at 14:40
Felix Binsack on Beats Solo Pro with ANC at 13:23
Volker Weber on Beats Solo Pro with ANC at 09:02
Johannes Matzke on Beats Solo Pro with ANC at 09:00
Thomas Cloer on Google Pixel 4 vorgestellt at 08:17
Volker Weber on Fritz!Fon C4, C5 und C6 :: Stuff that works at 20:08
Maik Endler on Fritz!Fon C4, C5 und C6 :: Stuff that works at 20:05
Andreas Krümmel on Fritz!Fon C4, C5 und C6 :: Stuff that works at 11:36
Hubert Stettner on Fritz!Fon C4, C5 und C6 :: Stuff that works at 11:24
Eric Bredtmann on Fritz!Fon C4, C5 und C6 :: Stuff that works at 07:53
Volker Weber on Fritz!Fon C4, C5 und C6 :: Stuff that works at 23:17

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 21:58

visitors.gif

buy me coffee

Paypal vowe