BlackBerry writes off almost a billion dollars worth of Z10 inventory
by Volker Weber
As a consequence of the more intense competition the Company is experiencing in its hardware business, it expects to report a primarily non-cash, pre-tax charge against inventory and supply commitments in the second quarter of approximately $930 million to $960 million, which is primarily attributable to BlackBerry Z10 devices.
Comments
Does that mean that they'll send me a device for free if I ask for it?
Ray Bilyk, 2013-09-21
That's not how it works.
I think the short term plan goes like this: they have two entry level and two more expensive offerings. The Z10 will join the Q5 as an entry level device with a much lower price. The Z30 and the Q10 will be the more expensive offerings.
The Z10 is a good device to sell to the enterprise if it becomes affordable enough. But BlackBerry has to scrap their plans to sell to consumers. Looks like time's up for Alicia Keys.
Volker Weber, 2013-09-21
Perhaps it would help if they re-branded it BlackberryRT?
Ed Maloney, 2013-09-21
