Apple’s Jonathan Ive describes his design process

by Volker Weber

Comments

Calmness.
Simplicity.
Conviction.
.
Not fundamentally surprising. But thanks for providing this, vowe.

Jan Lauer, 2014-10-20

What a fine chap Jony is - and what a brilliant mind. Thanks for sharing.

Jochen Kattoll, 2014-10-21

Nice insight...and some reading in between the lines: "...in my 15 yrs. with the core team, no one has voluntarily left the team..." - guess what ;-) In the end, the results show that he's a great manager, too!

Matthias Lorz, 2014-10-21

In that video I see conviction. I "feel" a level of ruthlessnes. But from watch it I damn well respect him as an designer. And an artist.

Paul Mooney, 2014-10-22

Interesting, thanks for sharing!

Hubert Stettner, 2014-10-22

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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