IBM Design

by Volker Weber


I have been really impressed with some of the designs coming out of IBM. They don't just happen, and they are not the work of one or a few brilliant designers. What IBM is doing, or better what IBM Design General Manager Phil Gilbert is doing, is implementing design at scale. IBM is a huge company, and if they want to get back to the greatness of design giants like Eliot Noyes, Charles and Ray Eames, Eero Saarinen, Paul Rand and Richard Sapper, they have to bring design everywhere, especially into software. They have to build a design culture. To understand what's going on there, watch these videos:

Phil Gilbert also published a very interesting piece in the New York Times: Hearing Every Voice in the Room. (Google helps you to get around the paywall.)


Implementing design at - global - scale.
Maybe meet you in the Design Studio Boeblingen at some point?!

Michael Friess, 2014-12-10

I am not sure which year it was I guess around 2010, but at that time IBM started to use the new brighter colors e.g. within their presentations.

I was hoping that those colors would re-appear in the ICS portfolio but instead we were given oneUI (2, 2.1, 3) which I though was a great disappointment.

Hopefully this new 'flat', 'cards-based' UI is available soon in other ICS products.

Patrick Kwinten, 2014-12-10

Patrick, follow @ibmdesign and you will be the first to hear more about IBM Design Language. I believe Phil also mentions it in the referenced talk "At the Crossroads of Chaos and Calamity".

Michael Friess, 2014-12-10

Yes, 45 minutes into the video.

Volker Weber, 2014-12-11

Can anybody tell me, what the name of the mail/contact/task tool is that is shown in the picture? I do not see it in the list of applications already available.


Thomas Nowak, 2014-12-11

It's a design. Not an application.

Volker Weber, 2014-12-11

@Thomas Nowak: The "tool" shown in the picture is the upcoming mail/collaboration solution IBM Verse. See

Erik Schwalb, 2014-12-11

Almost there. It is a design for a Verge landing page. But it's unlikely to look that way in the future.

Volker Weber, 2014-12-11


Thomas Nowak , 2014-12-14

Old archive pages

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.


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