A Teenager’s View on Social Media
by Volker Weber
I read technology articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, especially in regards to social media. However, I have yet to see a teenager contribute their voice to this discussion. This is where I would like to provide my own humble opinion.
Comments
I learned so much just by reading this article! Great stuff...
Matthew Robson (who should be ~20 by now) did something similar 5 years ago:
http://www.theguardian.com/business/2009/jul/13/teenage-media-habits-morgan-stanley
Not an awful lot seems to have changed since.
Oh, and I vaguely remember a number of other teenagers claiming that he didn't speak for them.
Having never heard of medium.com my first impression was this is kind of a viral advertisement blog post for that platform. But perhaps I'm just too old.
Way too old. ;-)
Learned a lot on applications that I do not have much on my radar (yet).
However usage patterns seem to differ quite a bit, when I look at my 12 year old daughter: she basically lives in WhatsApp (mostly with her classmates but also with us and her grandparents) and Youtube (as TV replacement).
And that´s it more or less for her now...
I live in Spain - WhatsApp is very popular here. Why? The standard mobile tariffs charge 18 cents to establish a network connection for a call, plus a price per minute.
There's 25% unemployment, so there's lots of people who don't want to pay that much. So people avoid making a phone call and send a WhatsApp message instead.
WhatsApp is very popular here as well. And last time I looked you did not fit the demographic. :-)