Ed Brill :: The Secret of IBM's Social Business Transformation

by Volker Weber

Over the decade that I have been involved in social and online collaboration, the definition of a social business has evolved. Today I like to describe it as an organization whose culture of participation and systems of engagement enable groups of people to drive business outcomes. We have moved past the early adoption phase of "holding hands and sharing files," where it just felt good to have an audience for a weekly blog or uploaded presentation. Today, the key is to create an environment where the results - for the company and for the individual - are the focus.

More >

Comments

Thank you for the link love. At ConnectED, I was asked during my session to restart my external blogging. The marketing team asked me to contribute this piece to the IBM social business insights blog, but to be clear I wrote it myself (and will probably echo it over to edbrill.com today). What I'd like to do next is write up some of the success stories we have had within IBM - they tend to be departmental or geographical, rather than the horizontal mind-numbing millions of accesses kind of stuff that often is paraded out in these cases. Quantifying internal social is harder than external social, but we do definitely have some very good stories.

Ed Brill, 2015-02-18 10:34

Recent comments

Volker Weber on DNUGcomes2me at 12:05
Henning Heinz on DNUGcomes2me at 10:01
Markus Dierker on DNUGcomes2me at 08:21
Axel Koerv on #dnug45 im darmstadtium at 19:52
Volker Weber on Elgato Eve Flare :: Erste Eindrücke at 19:18
Thomas Cloer on Elgato Eve Flare :: Erste Eindrücke at 17:34
Jochen Kattoll on Sonos, AirPods, Plantronics. Und Podcasts. at 12:40
Stephan Perthes on Elgato Eve Flare :: Erste Eindrücke at 10:49
Oswald Prucker on #dnug45 im darmstadtium at 10:17
Volker Weber on #dnug45 im darmstadtium at 09:44
Ingo Spichal on #dnug45 im darmstadtium at 09:14
Hendrik Brunn on Elgato Eve Flare :: Erste Eindrücke at 23:23
Lewis Turek on Elgato Eve Flare :: Erste Eindrücke at 22:09
Volker Weber on Elgato Eve Flare :: Erste Eindrücke at 21:17
Lewis Turek on Elgato Eve Flare :: Erste Eindrücke at 20:27
Stephan H. Wissel on Sonos, AirPods, Plantronics. Und Podcasts. at 19:33
Dominique Roller on HomePod kaufen? at 13:27
Markus Dierker on HomePod kaufen? at 13:20
Martin Kautz on Computer Kid at 12:09
Volker Weber on Neues Ziel: 100k #dontbreakthechain at 11:31
Karl Heindel on Neues Ziel: 100k #dontbreakthechain at 10:48
Michael Schneider on Neues Ziel: 100k #dontbreakthechain at 10:27
Axel Koerv on Neues Ziel: 100k #dontbreakthechain at 09:27
Bernd Hofmann on Neues Ziel: 100k #dontbreakthechain at 07:42
Volker Weber on Three essentials at 20:58

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter amazon

Local time is 13:30

visitors.gif

buy me coffee