Pebble, Microsoft and what could have been with Windows Phone

by Volker Weber

.. the plan I am told was for Microsoft to develop the app, including eating all costs associated within, and even to help Pebble keep Windows Phone app parity long-term with continued support. In exchange, Pebble owns the app. These kinds of deals are very familiar with Microsoft as the company knows it has to be aggressive when winning over clients.

Pay-for-play, eine alte Taktik um Hits zu "machen", davon lebt das App-Ökosystem bei Windows Phone. Alle guten Apps sind kostenlos, weil schon bezahlt. Aber die Taktik funktioniert nicht immer. Bei Pebble anscheinend gar nicht, und bei Sonos nur ganz langsam.

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