Limited Edition Sonos PLAY: 1 Blue Note

by Volker Weber

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I am the first to admit when I made a mistake. You may know that I made a bit of fun about Sonos doing limited edition speakers. Sonos wasn't offended. They just sent one my way. And it's beautiful.

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The PLAY:1 Blue Note celebrates 75 years of Blue Note Records, an American jazz record label, established in 1939 by Alfred Lion and Max Margulis. Francis Wolff became involved shortly afterwards. It derives its name from the characteristic 'blue notes' of jazz and the blues.

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The bespoke PLAY:1 is painted in two different hues of blue. And it's not just the speaker grille that is painted. The top is a darker blue than the bottom, and the grille fades from one color to the other. Even the power cable is blue and not the standard fare black.

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Sonos is selling the Blue Note speaker in limited quantities. 4100, half of them in Europe and the other half in North America. You can't buy them through dealers but only directly from Sonos.com. It goes on sale on March 5 at 10:00 CET in Europe. In North America it will be available 7 hours later at 1pm EST.

And this isn't going to be the only limited edition. If you want to collect them, you need to start now. ;-)

Comments

I find all kinds of Sonos equipment beautiful if they just sent it my way :-)

Ole Saalmann, 2015-03-03

Perhaps we should all make fun about Sonos doing limited speakers.

Oliver Regelmann, 2015-03-03

Nice try, boys. ;-)

Volker Weber, 2015-03-03

Man, a blue speaker? Really? That looks like a smurf!

Ok, now can I get one as well? ;-)

Daniel Haferkorn, 2015-03-03

Well played Sonos, well played. For a cost of $200 dollars in marketing, they've gone from a cranky repost, to a joyfull apology, all while adding a few jealous fans and probably quite a few eager buyers.

Reid Partlow, 2015-03-03

Sonos has always been good. I remember when I tested the first pair of ZP100, then the only product they had. And I was REALLY cranky because I could not get them to work. Head of support called all the way from Santa Barbara and went through a lengthy process with me. Connect this here, that there, send a diagnostic. Then we found out that one of the players had a broken Wifi card. Sonos sent a third player, which worked just fine. And I turned from being cranky to quite impressed. To this day Sonos support has worked through most difficult problems with many other people I know.

What would have happened if I did not like the Blue Note player? You would not even know I ever had one.

Volker Weber, 2015-03-03

Blue. My favorite color. I think I need one.

Sven Bühler, 2015-03-03

Still, what Vowe wrote in his original post is all true. :)

Johannes Matzke, 2015-03-04

$250/€250/¢220 - Sonos appear to have made an Applesque currency conversion error.

I think I'll pass...

Andy Mell, 2015-03-04

today it is the first time that Sonos disappointed me. Since ten o'clock it wasn't possible to order the blue Play:1 due to performance issues of their website. 3 hours and many attempts later it was sold out.

Michael Klüsener, 2015-03-05

I experienced the same this morning.
Now, sold out. Bad luck.

Sven Bühler, 2015-03-05

I am sure many of the blue Sonos will soon appear on eBay at even greater cost differential.

Andy Mell, 2015-03-06

Sonos called me today...play:1 is on the way.
Disappointment is gone. ;-)

Michael Klüsener , 2015-03-06

PLAY:1 Blue Note arrived today. Beautiful. Sonos deserves a net promotor score of 10.

Sven Bühler, 2015-03-12

Sven, you are aware that the Net Promoter Score ranges from -100 to +100, right? So, ten is actually not all that great...

Ragnar Schierholz, 2015-03-13

Sonos has built a NPS of 80. Which is pretty high.

Volker Weber, 2015-03-13

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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