Not my birthday

by Volker Weber

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Whether it's Facebook, Twitter or any other ad platform, I always choose the high value for age. Really old people don't buy anything, so you'd be foolish to target them. And for companies profiling white paper downloads, I am an Albanian janitor with zero employees.

It's an exercise in b/s detection.

Comments

How did it work out this year? I was really tempted, since FB was pushing hard.... ;-)

Happy New Year!

Armin Auth, 2016-01-04 10:43

Dear Volker,

we already added an conditional exception in our targeting rules network. A freakin' old guy from Albania with a Facebook account is very likely someone who's trying to hide its passion for Apple & Sonos.

Happy 2016,
Your Facebook

Martin Kautz, 2016-01-04 12:14

I'm sure someone with 110 years only wants Facebook to play Farmville! Watch those ads coming up ;)

Happy 2016!

Pedro Quaresma, 2016-01-04 13:35

I think I've blocked hundreds of games before I stopped using Facebook. But if you search for an embarrassing item on Amazon, it will show up on Facebook, time and again.

Volker Weber, 2016-01-04 13:40

Old people get sold retirement cruises, stairlifts and incontinence pants....

Armin Grewe, 2016-01-07 01:12

Hasn't happened.

Volker Weber, 2016-01-07 08:25

It is not a good idea because everyone wants to sell you viagra

Martín Ortega, 2016-01-08 08:55

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Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

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