Microsoft's biggest fear is irrelevance

by Volker Weber

Four dots to connect:

  1. Microsoft claims Windows 10 on 300 million devices.
  2. Microsoft reminds you that Windows 10 will cost $119 after July 29.
  3. SAP works with Apple on enterprise apps.
  4. Android is wiping the floor with everything but Apple.

Windows 10 upgrades are already stalling and Microsoft wants to remind you that time is running out for your free Windows 10 upgrade. And they are pushing hard. Really hard. Why is that happening? Simple. Nobody wants a new Windows. Windows 7 works just fine. Developers don't want a Microsoft controlled app store. And if both users and developers don't want the Universal Windows Platform, as it is called now, the Windows business is toast and Microsoft loses its leverage. That's why your Windows 10 update is "free". And I don't think that anybody will ever want to buy Windows for $119.

Android is the new Windows. It's running on everything but Apple. Android and iOS combined combined market share is above 98.5%. That's why BlackBerry is pushing for a secure Android. And why Microsoft is stalling with Windows 10 Mobile. Watch how the few UWP apps all come out for "Windows PCs and tablets" and are not "universal" in that they also run on Windows phones. Microsoft knows this and is pushing applications for Android and iOS. Faster and harder than on Windows itself. There is a real danger that Microsoft might become irrelevant.

Microsoft still holds a strong position in enterprise. But the battle has moved from operating systems to cloud services. Where Microsoft's biggest competitors are Google and Amazon.

Comments

For Microsoft, a migration to cloud services means competing with every other cloud services provider. Some current customers will probably end up migrating to a competitor if they offer better uptime.

Jay Marme, 2016-05-06

Just got this in the mailbox:

> Wir möchten Sie über einige bevorstehende Änderungen
> bei OneDrive informieren, die auch Sie betreffen. Der in
> OneDrive standardmäßig verfügbare Speicher wird von
> 15 GB in 5 GB geändert.

Free storage is reduced to 5GB.

That was the only Microsoft service I use. I've been tempted to use several, but I will rather keep a distance if you force me to work around decisions like that.

Timo Stamm, 2016-05-07

Well, as a vowe.net reader you could have avoided that restriction with a few clicks.

http://vowe.net/archives/015355.html

Volker Weber, 2016-05-07

Thanks for the heads up. I must have missed it back then.

Too late now, but not a big deal...

Timo Stamm, 2016-05-09

Recent comments

Volker Weber on Und was ist mit den alten Headsets? at 22:28
Ragnar Schierholz on Und was ist mit den alten Headsets? at 22:26
Thomas Traub on AutoSleep Tracking mit der Apple Watch at 21:43
Nina Wittich on Und was ist mit den alten Headsets? at 17:51
Volker Weber on Und was ist mit den alten Headsets? at 15:40
Mario Plötner on Und was ist mit den alten Headsets? at 13:23
Stanislaus Landeis on Empathy and innovation :: this is not your dad's Microsoft anymore at 13:13
Bernd Hofmann on Ausprobiert :: Eve Light Strip at 11:24
Ralf Pichler on Ausprobiert :: Eve Light Strip at 08:46
Axel Laemmert on AutoSleep Tracking mit der Apple Watch at 06:35
Volker Weber on ANC Headphones :: Beats vs Bose vs Microsoft vs Sony at 22:28
Hubert Stettner on The best thing you can do for your health: sleep well at 19:27
Christoph Rummel on ANC Headphones :: Beats vs Bose vs Microsoft vs Sony at 14:47
Volker Weber on Empathy and innovation :: this is not your dad's Microsoft anymore at 14:23
Peter Seidl on Empathy and innovation :: this is not your dad's Microsoft anymore at 12:49
Patrick Bohr on Jetzt auf meinem Sonos :: Das Radio der von Neil Young Getöteten at 11:47
Patrick Bohr on Dieses Schaubild ist die Quelle aller heutigen Apple-Gerüchte at 11:17
Reinhard Fellner on AutoSleep Tracking mit der Apple Watch at 10:21
Volker Weber on Empathy and innovation :: this is not your dad's Microsoft anymore at 10:20
Thomas Langel on udoq :: Es kommt auf das Netzteil an at 09:11
Volker Weber on Empathy and innovation :: this is not your dad's Microsoft anymore at 07:49
Michael Oehme on Empathy and innovation :: this is not your dad's Microsoft anymore at 07:48
Peter Seidl on Empathy and innovation :: this is not your dad's Microsoft anymore at 07:31
Johannes Matzke on ANC Headphones :: Beats vs Bose vs Microsoft vs Sony at 18:49
Sven Richert on AutoSleep Tracking mit der Apple Watch at 13:46

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 16:22

visitors.gif

buy me coffee

Paypal vowe