Push comes to shove at Microsoft

by Volker Weber

Microsoft’s Windows 10 nagware campaign has entered a new phase, with all options to evade or escape an upgrade finally blocked.

The astonishing thing is not that Microsoft shoots itself in the foot with the Windows 10 Upgrade push. It's how quickly they reload.

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I am with Paul Thurrott on this one.

Why on earth, indeed. Coupled with the growth of clean personal computing platforms like Chromebooks and Macs, and the fact that Microsoft can’t convince its own PC maker partners to not ruin the Windows experience with crapware, one has to wonder: Is this all part of some plan to destroy Windows from within? I mean, seriously. You couldn’t write a dumber story about how to ruin something that is otherwise as wonderful as Windows 10.

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Like you say here, there is some pressure coming, that things may not be as described. But drama sells more clicks on sites that have to rely on it.

Hubert Stettner, 2016-06-03

Move along. Nothing to see here. It's only drama that sells more clicks. Microsoft is doing just fine.

Volker Weber, 2016-06-03

With the Win10 upgrade, MS have moved away from the traditional licence key model to some kind of “digital entitlements” scheme. I found this out the hard way when my activated Win10 virtual machine decided to “de-activate” one day. Microsoft support could do nothing for me, the advice was to buy a whole new licence for Windows 10.

(I ended up restoring the VM from Time Machine and all is well for now). Repeat after me…!

Ben Poole, 2016-06-03

Meanwhile, my parents continue to ask their IT support staff (me) why their Windows 7 PC still only says it is "almost ready" for the upgrade and they'll be informed when they can upgrade. ;-)

Oliver Regelmann, 2016-06-03

I think the biggest error with Windows 8 was not to allow to run modern apps on Windows 7 via an add on or service pack. A choice which makes even less sense now that modern apps run in windowed mode. It was the first time Microsoft had this "if you want to run modern apps you HAVE to upgrade" attitude. Something they are still suffering from six years later. If UWP apps would run on Windows 7 the whole forced upgrade would be moot.

Max Nierbauer, 2016-06-03

Volker, nothing is black and white only. As my comment was not :-)

Hubert Stettner, 2016-06-05

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