BlackBerry to go full Android

by Volker Weber

BlackBerry informed Verizon and AT&T that production of all BlackBerry OS 10 devices (Q10, Z10, Z30, Passport, and Classic) has been discontinued. Future carrier order fulfillment will not be guaranteed due to limited remaining stock.

This leaves a little wiggle room, because that message could be that production of branded phones for Verizon and AT& has stopped.

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Despite reports of lackluster sales for its first Android smartphone, BlackBerry is tripling down on the platform in the coming year. According to a person briefed on the company’s plans, the Canadian manufacturer will be releasing one phone per quarter for the next three quarters.

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There is one number frequently misreported. When The Verge et.al. report lackluster sales of the PRIV, they often say that BlackBerry only sold 600.000 in a quarter. That number is the total number of smartphones sold, not the number of PRIVs. My educated guess is that this number should be closer to 100.000.

Comments

I hope nobody familiar with BlackBerry is surprised about this move.

Abdelkader Boui, 2016-07-01

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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