BlackBerry giving it to you ever so slowly

by Volker Weber


BlackBerry spinning the news:

the Classic has long surpassed the average lifespan for a smartphone in today’s market. We are ready for this change so we can give our customers something better

This post on BlackBerry's blog is a masterful piece. It avoids revealing the whole story: BlackBerry stops making BB10 devices. The Classic has been very successful, and BlackBerry probably has low inventory levels. Next thing on the list is the Leap, which lasts until the end of September. And then there is the Passport, which sold out initially as BlackBerry was careful not to make too many. Maybe they overestimated demand and made too many. The AT&T model with rounded corners is phased out first with no information about the regular one.

Don't worry about support. That is going to last another two years until the end of 2018. Just don't expect any new features or devices.

With "give our customers something better" BlackBerry avoids saying Android. I would argue that BlackBerry 10 is better than Android in every single aspect but one: market penetration. BlackBerry can't walk alone, so they now try for a unique position: secure Android.


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