An insider's view on Apple Music exclusives

by Volker Weber

There’s one guy who is behind ALL of these campaigns — and he is light years ahead of everyone else. He works intimately with each artist as a creative peer, and develops an amazing plan, this is no simple land grab. He works closer with the artists than labels do.

Fascinating read. I did not know about this major change in the industry.

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Comments

His latest campaign for Frank Ocean was amazing, never done before.

Horia STANESCU , 2016-08-25 11:50

Ich hab nicht ein Jota verstanden - kannst Du das bitte in die berühmten, klaren vowe Worte fassen? Mit einem Beispiel vielleicht?

Jörg Hermann, 2016-08-25 13:47

Apple tut was für die Künstler. Und eigentlich ist das genau ein Apple-Mitarbeiter, der das macht. Die Kunden sehen das nicht. Für die Spotify-User ist das halt "böse". Die Plattenfirmen (Label) wollen das auch nicht, weil sie plötzlich unwichtig werden.

Volker Weber, 2016-08-25 15:39

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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