Brands selling out :: Exhibit A - Hasselblad

by Volker Weber

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The latest camera brand that is selling out their pedigree is Hasselblad. And it does not really matter if it's Leica, Zeiss, Schneider-Kreuznach or Hasselblad. You can print their logo onto a smartphone, but you are not getting the quality product attached to the brand for a fraction of the price.

When Hasselblad announced their Moto Mod at IFA, most of the journalists in attendance were in awe. A Hasselblad attached to a smartphone. Wow. But something struck me as odd: a 12 MP camera with an aperture of 3.5 to 6.5? That's not going to capture a lot of light. And as it turns out, the camera is just terrible. It was optimized for one thing, and one thing only: 10x optical zoom. Unfortunately the photos it takes turn out soft and grainy.

Marques Brownlee tells it as it is:

Comments

What a waste. I remember lusting after a Hasselblad, having to make do with a used Rolleiflex SL 66 (which was still wonderful).

Thomas Knodt, 2016-09-06

Hasselblad lost a lot of cred when they introduced the Lunar, a rebadged, woodengripped Sony for 7 grand.

Dirk Moeller, 2016-09-06

This mod reminds me of the Sony QX series. It looks certainly more slick than the Sony mounts and is probably better integrated into the smartphone, but I believe the Sony mounts produce much better results.

Daniel Haferkorn, 2016-09-11

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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