Thoughts on desktop Macs

by Volker Weber


Announcing the Mac event as 'Hello Again' may have set the expectations too high. Everybody reads their own wish list into an iconic event like Hello where the original Mac was introduced, and Hello (Again) which was the debut of the Bondi Blue iMac.

I can see how Apple has viewed the introduction of the Touch Bar as a defining new moment. But most people expected nothing more than a complete refresh of the Mac line-up. Given the fact that Apple has been unable to keep their announcements secret lately, that expectation was probably misguided.

Here is my view on the state of the desktop Mac:

That means the iMac is the desktop Mac. It is a sustainable, profitable business. Go back to the photo above. You can sometimes see the future even without announcements. Watch, iPhone, iPad, Macbook, iMac. And that was not this week. This Macbook has ports.

Speaking of ports, do you know what else is a profitable business? Adapters and cables.


Speaking of screens and profit margins: The backsides of these new – developed with Apple – LG screens are interesting.

Dietmar Liehr, 2016-10-30

There is only one thing missing from the iMac line: a wireless keyboard with TouchBar at a 400 dollar price point. If the TouchBar really becomes the productivity booster that Apple believes it will be, this seems like the next logical step. I would definitely buy one...

Davy Vanherbergen, 2016-10-30

Davy, very unlikely. Apple switched to BT LE so you dont have to recharge the keyboard every few weeks. Adding this strip would mean several recharges a week.

Volker Weber, 2016-10-30

This would be Steve's point of view:

Thomas Odorfer, 2016-10-30

@Thomas, and yet he picked an operating execution exec as his successor, not a visionary (as described in

Armin Grewe, 2016-10-31

You always value what you're not good at more highly and undervalue what you're good at.

Craig Wiseman, 2016-10-31

Thanks, Craig. I was not as clearly aware of that as you stated it here :)

Hubert Stettner, 2016-10-31

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