Designed by Apple in California
by Volker Weber
This is a nice present for the Apple fan. Jony Ive writes:
While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.
450 photographs of past and current Apple products, from 1998’s iMac to 2015’s Apple Pencil. Available in two sizes starting tomorrow on Apple.com and in very few select Apple Stores.
25.9 x 32.8 cm 199 € (incl. VAT) or $ (plus tax)
33.0 x 41.3 cm 299 € (incl. VAT) or $ (plus tax)
Comments
At least it's touch enabled.
I'd be happy to look at a copy someone else bought.
Soon to be found in design museums around the world.
Not sure I like this nostalgic, self-obsessed, backward-looking perspective that Apple is demonstrating in 2016. The '40 in 40' video was one thing, but you could argue this is going too far.
Lutz, I think you mean soldering, not welding. And Apple did not have a future for at least five years. Actually, Michael Dell once suggested to shut it down and give the money back to investors.
Or gluing.
The first part of the MS Surface Studio launch video had had a short section where the device came together (with all the screws, pieces, etc).
With the soldering and gluing that Apple does, it would look very different for a Mac.
Well, that was a hinge with springs etc. Good German engineering. Did you know that Microsoft's Design chief is a German who learned tool making? That is the highest mechanical profession here.
Indeed. Mr. Groene has a very interesting backstory.
https://news.microsoft.com/stories/people/four-designers.html