BlackBerry is going to rewrite history today

by Volker Weber

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BlackBerry is going to make a marketing move that nobody has tried before. The standard process goes like this: you talk to analysts, then you talk to press, then you talk to the public. Companies that have known me for a while tend to put me into the analyst bucket, those who don't into the press bucket.

Here is the new move: BlackBerry will talk to the public at 5pm and then to the press at 10pm.

I am not sure what that means. Without any insights into what they put up their sleeves a few things are obvious:

The transition is already happening, as you may have noticed on your Android device. This used to be WatchDox.

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Here is a little before and after comparison. WatchDox or BlackBerry Workspaces is a DRM scheme that locks away your files.

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Speaking to the public first and to press later means something that I haven't figured out yet. We will find out tonight. I hope it's not stupid.

Comments

Could be a BES rebrand

David Guillaume, 2016-12-08

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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