The Enthusiast Trap

by Volker Weber

This guy can explain stuff. Today you will learn why Pebble or Cyanogen ultimately failed, or why other companies like Oppo are suddenly no longer interesting to you. It comes down to you. You are not an interesting market to cater to.

Comments

Pretty well summed up.
This explains why HTC is struggling for years: The HTC 10 was meant to be THE enthusiast device. Tops specs, great camera, almost stock android, unlockable bootloaders, external SD card, etc. But it didn't have Samsungs S7's waterproofing, Lenovo Z's modularity and so on. The M9 had the infamous Snapdragon 810, the M8 the underperforming ultrapixel cam. In the end they've only survived this long with myriads of cheap entry level devices for the masses.

Yet he leaves out one point: a successful device needs a strong ecosystem which depends on enthusiastic contributers like brilliant developers....

Ralf ter Veer, 2017-02-09 14:18

What do you think is different for Sonos or Raspberry Pi?

Both are products that are mostly carried by enthusiast customers.

Hanno Zulla, 2017-02-09 14:36

There is another explanation why these companies are so important:

https://youtu.be/p5WWy_0VLS4

Thomas Langel, 2017-02-09 15:09

Or we could read the standard works on the subject:
https://www.amazon.ca/Crossing-Chasm-Marketing-Disruptive-Mainstream/dp/0060517123
https://www.amazon.ca/Innovation-Entrepreneurship-Peter-F-Drucker/dp/0060851139

David Richardson, 2017-02-09 17:14

Great video. Thanks for sharing here.

Michael Sampson, 2017-02-10 09:15

Post a comment

Store next two fields in a cookie for you?




Use your full name and a working email address. Unless you want your comment to be removed. No kidding.

Recent comments

Axel Koerv on LAN-Außensteckdose at 14:07
Dirk Stelloh on LAN-Außensteckdose at 13:10
Axel Koerv on LAN-Außensteckdose at 11:11
Nils Michael Becker on A nice Moto touch at 11:07
Roland Dressler on LAN-Außensteckdose at 10:08
Patrick Bohr on LAN-Außensteckdose at 08:54
Volker Weber on LAN-Außensteckdose at 18:44
Hubert Stettner on LAN-Außensteckdose at 18:42
Volker Weber on LAN-Außensteckdose at 16:03
Hubert Stettner on LAN-Außensteckdose at 15:58
Volker Weber on LAN-Außensteckdose at 14:45
Frank Stoermer on LAN-Außensteckdose at 14:35
Norbert Tretkowski on LAN-Außensteckdose at 14:19
Volker Weber on LAN-Außensteckdose at 14:14
Dirk Stelloh on LAN-Außensteckdose at 14:07
Frank Stoermer on LAN-Außensteckdose at 14:05
Manfred Wiktorin on LAN-Außensteckdose at 13:16
Armin Auth on Smartphone-Empfehlung at 12:13
Matthias Lipp on At long last, a SONOS outdoor speaker at 11:38
Volker Weber on At long last, a SONOS outdoor speaker at 09:04
Axel Koerv on At long last, a SONOS outdoor speaker at 08:15
Armin Grewe on At long last, a SONOS outdoor speaker at 00:27
Volker Weber on At long last, a SONOS outdoor speaker at 22:53
Manfred Wiktorin on At long last, a SONOS outdoor speaker at 22:51
Volker Jürgensen on At long last, a SONOS outdoor speaker at 22:11

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Amazon Wish List
Frequently Asked Questions

rss feed  twitter

Local time is 15:17

visitors.gif