The Enthusiast Trap

by Volker Weber

This guy can explain stuff. Today you will learn why Pebble or Cyanogen ultimately failed, or why other companies like Oppo are suddenly no longer interesting to you. It comes down to you. You are not an interesting market to cater to.

Comments

Pretty well summed up.
This explains why HTC is struggling for years: The HTC 10 was meant to be THE enthusiast device. Tops specs, great camera, almost stock android, unlockable bootloaders, external SD card, etc. But it didn't have Samsungs S7's waterproofing, Lenovo Z's modularity and so on. The M9 had the infamous Snapdragon 810, the M8 the underperforming ultrapixel cam. In the end they've only survived this long with myriads of cheap entry level devices for the masses.

Yet he leaves out one point: a successful device needs a strong ecosystem which depends on enthusiastic contributers like brilliant developers....

Ralf ter Veer, 2017-02-09 14:18

What do you think is different for Sonos or Raspberry Pi?

Both are products that are mostly carried by enthusiast customers.

Hanno Zulla, 2017-02-09 14:36

There is another explanation why these companies are so important:

https://youtu.be/p5WWy_0VLS4

Thomas Langel, 2017-02-09 15:09

Or we could read the standard works on the subject:
https://www.amazon.ca/Crossing-Chasm-Marketing-Disruptive-Mainstream/dp/0060517123
https://www.amazon.ca/Innovation-Entrepreneurship-Peter-F-Drucker/dp/0060851139

David Richardson, 2017-02-09 17:14

Great video. Thanks for sharing here.

Michael Sampson, 2017-02-10 09:15

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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