The Enthusiast Trap

by Volker Weber

This guy can explain stuff. Today you will learn why Pebble or Cyanogen ultimately failed, or why other companies like Oppo are suddenly no longer interesting to you. It comes down to you. You are not an interesting market to cater to.

Comments

Pretty well summed up.
This explains why HTC is struggling for years: The HTC 10 was meant to be THE enthusiast device. Tops specs, great camera, almost stock android, unlockable bootloaders, external SD card, etc. But it didn't have Samsungs S7's waterproofing, Lenovo Z's modularity and so on. The M9 had the infamous Snapdragon 810, the M8 the underperforming ultrapixel cam. In the end they've only survived this long with myriads of cheap entry level devices for the masses.

Yet he leaves out one point: a successful device needs a strong ecosystem which depends on enthusiastic contributers like brilliant developers....

Ralf ter Veer, 2017-02-09 14:18

What do you think is different for Sonos or Raspberry Pi?

Both are products that are mostly carried by enthusiast customers.

Hanno Zulla, 2017-02-09 14:36

There is another explanation why these companies are so important:

https://youtu.be/p5WWy_0VLS4

Thomas Langel, 2017-02-09 15:09

Or we could read the standard works on the subject:
https://www.amazon.ca/Crossing-Chasm-Marketing-Disruptive-Mainstream/dp/0060517123
https://www.amazon.ca/Innovation-Entrepreneurship-Peter-F-Drucker/dp/0060851139

David Richardson, 2017-02-09 17:14

Great video. Thanks for sharing here.

Michael Sampson, 2017-02-10 09:15

Recent comments

Stefano Benassi on DNUGcomes2me at 13:10
Oliver Regelmann on Notes/Domino: Neues Leben für die Kollaborationsplattform at 22:54
Stuart McKay on DNUGcomes2me at 22:10
Hubert Stettner on Lindt :: Oh yeah at 20:20
Volker Weber on Notes/Domino: Neues Leben für die Kollaborationsplattform at 16:30
Markus Dierker on Notes/Domino: Neues Leben für die Kollaborationsplattform at 16:21
Mark Barton on DNUGcomes2me at 14:37
Lutz Haller on DNUGcomes2me at 14:08
Volker Weber on Lindt :: Oh yeah at 11:52
Andrew Magerman on Lindt :: Oh yeah at 11:02
Lars Berntrop-Bos on Lindt :: Oh yeah at 08:32
Ragnar Schierholz on Lindt :: Oh yeah at 22:42
Stephan H. Wissel on DNUGcomes2me at 17:34
Volker Weber on DNUGcomes2me at 12:05
Henning Heinz on DNUGcomes2me at 10:01
Markus Dierker on DNUGcomes2me at 08:21
Axel Koerv on #dnug45 im darmstadtium at 19:52
Volker Weber on Elgato Eve Flare :: Erste Eindrücke at 19:18
Thomas Cloer on Elgato Eve Flare :: Erste Eindrücke at 17:34
Jochen Kattoll on Sonos, AirPods, Plantronics. Und Podcasts. at 12:40
Stephan Perthes on Elgato Eve Flare :: Erste Eindrücke at 10:49
Oswald Prucker on #dnug45 im darmstadtium at 10:17
Volker Weber on #dnug45 im darmstadtium at 09:44
Ingo Spichal on #dnug45 im darmstadtium at 09:14
Hendrik Brunn on Elgato Eve Flare :: Erste Eindrücke at 23:23

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter amazon

Local time is 23:37

visitors.gif

buy me coffee