The moment Face ID appeared to fail

by Volker Weber

Sketch

Face ID works extremely fast. Unless it doesn't. When Hairforce One demoed the iPhone X one hour 36 minutes into the keynote, it wouldn't immediately unlock. He tried again and quickly gave up. "Let's go to backup". You cannot debug an unexpected situation when presenting at high pace. This has all been rehearsed many times.

If you look at the screen though, you will see it didn't fail. It just asked for the passcode to enable the feature. It's the normal behaviour. Well, of course Apple could have rebooted the device before the presentation, triggering the passcode prompt for that particular day. I am sure they will next time. ;-)

Comments

Excellent analysis! Imagine the backup would have failed too. I takes a great presenter to stay calm in those situations. Craig is a pro.

Markus Dierker, 2017-09-13

Totally agree with you Markus. Craig ("Creg") definitely earned his bonus yesterday. If he had stalled or got confused Apple shares would have been toast.

(As it is they did drop a little - but I think that is a normal reaction once analysts realise Apple did not deliver some technically imposible feature)

Ian Bradbury, 2017-09-13

Great catch, Volker. Did you also notice that an Icelander was on stage? Another one in a million chance ...

Jochen Kattoll, 2017-09-13

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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