Fascinating :: The Industrial Design Process of the Belkin TrueClear Pro

by Volker Weber

In the years since you debuted the device, your sales of screen protectors went up by a factor of eight. Can you tell me what that translates to, in terms of dollars?

Last year, [redacted] dollars.

Holy COW! Can I print that number?

PR Handler: No!

Applying screen protectors sucks. The failure rate is high. Nobody wants to do it for you. Then Belkin set out to solve the problem. Read the story at Core77. Fascinating.

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Comments

It is in use by Apple Stores since years now, afaics.

Stefan Domanske, 2018-08-14

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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