Samsung Mobile Business Summit in Madrid

by Volker Weber

de1b6f3342994a1946d77118b6f3ac46

I was in Madrid on invitation by Samsung to catch up on their B2B offerings and came back quite impressed, both from visiting Madrid as well as some of the information I learned today.

Madrid was simply fantastic. Since I had to stay overnight, I flew in at noon yesterday and explored the city by walking around in the afternoon. Instead of calling a taxi I bought a two day tourist ticket for public transporation at the airport. 14,20 € covered all train and bus rides as well as the airport access fees and the cost of the smart card you need to ride the Metro. Highly recommended. Buy this before you take the elevator down into the station. This is a modern underground train system, clean and efficient, with easily understood signage. I never felt lost.

Last night we had dinner at the Restaurante Sal Negra which gets a ★★★★★ recommendation from me. We started at 8 in the evening when the restaurant was completely empty, and stayed until 11 when it was packed.

Today's event saw a couple of good speakers, starting off with Prof. Nick Bostrom from Oxford University speaking about AI, Joeng Wook Tak, VP B2B Enterprise Business Team, Thomas Riedel, Head of Samsung Networks Europe, and Nick Dawson, who spoke about Samsung's KNOX portfolio.

I already knew most of the things that Samsung presented at the event, but I got a better sense of how seriously Samsung is venturing into the enterprise market. The company is traditionally strong in the consumer market, but they are talking to business and government customers to meet their specific needs like long term software updates, long sales cycles, and have developed some unique capabilities, for instance the management of firmware releases across all devices within an enterprise. It's called E-FOTA (Enterprise Firmware Over The Air) and it enables you to standardize your devices on a tested firmware release that does not have to be the latest available.

I also saw an interesting device for the public sector like police forces or emergency service that combines a Walkie Talkie over LTE with a regular smartphone, all with a brighter flashlight and a louder speaker, in a ruggedized package. Ruggedized Android devices is a growth market and Samsung is also looking at devices for retail that combine a barcode scanner, a credit card reader, and a walkie-talkie to build something that could replace multiple devices used in retail.

Since Samsung can build their own devices from silicon to the display in their own factory and have invested in a secure software stack over many years, they can now claim to have one of the most secure architectures, especially since BlackBerry has folded their smartphone operations. They still have their secure network which is an important asset, but on the device side, Samsung has won. And I see no (Android) competitor challeging them in this market. Apple is strong in the enterprise market, but they don't have the same breadth of offering as Samsung. This won't be the last time I will be looking at Samsung in a business context.

Comments

You must have been lucky to get into the restaurant at 8. I remember a Madrid visit when my daughter was 6 - we had a hard time finding a place to eat before 9 pm. Anna was almost starving ...

Axel Koerv, 2018-11-22

Recent comments

Amy Blumenfield on Microsoft is winning the techlash :: Axios at 23:36
Armin Grewe on Facebook's role in Brexit — and the threat to democracy at 23:01
Thomas Lang on Facebook's role in Brexit — and the threat to democracy at 23:01
Volker Weber on Microsoft is winning the techlash :: Axios at 22:12
Felix Binsack on Microsoft is winning the techlash :: Axios at 21:52
Hubert Stettner on Galaxy Fold is fragile at 21:28
Hubert Stettner on Facebook's role in Brexit — and the threat to democracy at 18:51
Markus Dierker on Facebook's role in Brexit — and the threat to democracy at 17:52
Hanno Zulla on Nokia verzettelt sich at 17:13
Volker Weber on Constructed Needs at 10:20
Volker Weber on Gary Clark Jr. :: Tiny Desk Concert at 10:13
Thomas Cloer on Gary Clark Jr. :: Tiny Desk Concert at 10:11
Thomas Cloer on Constructed Needs at 10:05
Volker Weber on Arlo Abonnements at 08:56
Bodo Menke on Constructed Needs at 08:41
Markus Mews on Arlo Abonnements at 08:37
Volker Weber on Gary Clark Jr. :: Tiny Desk Concert at 23:49
Michael Jäckel on Gary Clark Jr. :: Tiny Desk Concert at 22:45
Dirk Krause on Tim Cook: The Genius Who Took Apple to the Next Level :: Leander Kahney #nowreading at 21:45
Sven Bühler on Arlo Abonnements at 19:59
Christian Just on Tim Cook: The Genius Who Took Apple to the Next Level :: Leander Kahney #nowreading at 10:41
Chris Frei on Schnelle Updates beim Galaxy S10 at 10:03
Harald Gärttner on Withings Waage erhält Funktion zur Herzgesundheit zurück at 09:37
Volker Weber on Tim Cook: The Genius Who Took Apple to the Next Level :: Leander Kahney #nowreading at 17:30
thorsten ebers on Tim Cook: The Genius Who Took Apple to the Next Level :: Leander Kahney #nowreading at 16:50

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 00:31

visitors.gif

buy me coffee

Paypal vowe