Apple needs to clean up its Mac story

by Volker Weber

... the iMac Pro was released in December 2017, but standard 21.5-inch and 27-inch iMac models have not been updated in over a year and a half. Since the original iMac launched in 1998, the computer has typically been updated at least once per year, with the sole exceptions being 2016 and 2018.

The iMac is not alone. The 12-inch MacBook and Mac Pro have also set record-long spans of 602 days and 1,866 days and counting respectively since their last refreshes.

The Mac line-up is weird right now. Outdated iMacs, a confusing collection of MacBooks, an iMac Pro as a stepping stone to a new Mac Pro.

It's a mess.

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Comments

Maybe Apple should google for "Steve Jobs 4 quadrant"?

Stipe Sumić, 2019-01-29

While they are about it, they could google for the outcome of Jean-Louis Gassée's "fifty-five or die" policy. Didn't end well then either.

John Keys, 2019-01-29

As the source for the cited text was missing, and to relieve everybody else from the necessity to guess, let me take the liberty to add it here:

iMac Last Updated 602 Days Ago, Longest Span Ever Between Updates:
https://www.macrumors.com/2019/01/28/imac-longest-span-ever-between-updates/

Thore Bosk, 2019-01-29

I really don't understand what's the problem updating the CPU to the latest gen once a year, or whenever it comes out. All other manufacturers are able to do this. So why not Apple?

Thomas Muders, 2019-01-29

Apple doesn't need to care about this. I've talked with a lot of folks about why they bought their particular Mac and it's almost always around what they wanted to spend, rather than chips, RAM, etc.

We are the Eloi.

Craig Wiseman, 2019-01-29

I purchased a new top of line 27" iMac this summer and it works great. I'm not quite sure what new things they could add to make me want a new one.

Bruce Elgort, 2019-01-30

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