Google drops wall between anonymous online ad tracking and user's names

by Volker Weber

When Google bought the advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy would be the company’s “number one priority when we contemplate new kinds of advertising products.”

And, for nearly a decade, Google did in fact keep DoubleClick’s massive database of web-browsing records separate by default from the names and other personally identifiable information Google has collected from Gmail and its other login accounts.

But this summer, Google quietly erased that last privacy line in the sand – literally crossing out the lines in its privacy policy that promised to keep the two pots of data separate by default. In its place, Google substituted new language that says browsing habits “may be” combined with what the company learns from the use Gmail and other tools.

Google doing the wrong thing. In 2016.

More >

Comments

Ok, time to close the next account. Using GMAIL only for forwarding mail another address, but I guess it is time to stop this now.
Thanks for hinting..

Jens Nullmeyer, 2019-02-04

Not so sure it's a bad thing if you're a Google shareholder?

It's a competitive market for targeted advertising and I would wager that if they didn't combine these data streams then they would lose ground to Facebook.

Kieren Johnson, 2019-02-05

Google is the Creator of Business with Big Data. From this perspective Google, with all available data collectors/measuring points, is more like Facebook on steroids. You can delete your Facebook profile and delete the mobile apps from your Android phone. But to get rid of Google tracking you have to buy another smartphone.

Benjamin Hering, 2019-02-05

Which is a pretty good idea, I might add.

Volker Weber, 2019-02-05

Recent comments

Armin Roth on Eve verbessert Aqua at 00:10
Armin Roth on And the winner is ... HomePod at 23:50
Erik Brooks on From my inbox at 20:09
Pierre Lalonde on This is where Microsoft takes their business this fiscal year at 19:36
Volker Weber on Lenovo Thinkbook :: Review eines Nutzers at 18:44
Lucius Bobikiewicz on Lenovo Thinkbook :: Review eines Nutzers at 18:43
Volker Weber on Lenovo Thinkbook :: Review eines Nutzers at 13:12
Jan Piotrowski on Lenovo Thinkbook :: Review eines Nutzers at 13:08
Armin Auth on Lenovo Thinkbook :: Review eines Nutzers at 12:04
Jan Piotrowski on Lenovo Thinkbook :: Review eines Nutzers at 11:08
Volker Weber on And the winner is ... HomePod at 09:22
Armin Roth on And the winner is ... HomePod at 09:21
Stefan Funke on ThinkPad X1 Yoga in der vierten Generation at 08:55
Jens Becker on From my inbox at 06:46
Stefan Heinz on From my inbox at 04:00
Volker Weber on Lenovo Yoga C930 :: Dieser PC wird zurückgesetzt at 16:48
Reinhard Fellner on Lenovo Yoga C930 :: Dieser PC wird zurückgesetzt at 16:39
Craig Wiseman on Gadget Reviewers vs Regular People at 14:56
Volker Weber on Neato Botvac D7 Connected :: Houston, wir haben ein Problem at 09:31
Patrick Bohr on Neato Botvac D7 Connected :: Houston, wir haben ein Problem at 09:06
Oliver Heinz on Amazon Prime Days :: Angebote nur für Prime-Kunden at 03:09
Kai Schmalenbach on Zwei Reaktionen at 15:23
Kristian Raue on Microsoft Surface Pen Stiftspitzen-Kit :: Ausprobiert at 23:10
Thomas Langel on Apple streicht alte MacBooks und senkt die Einstiegspreise :: Meine Alternative at 21:41
Dexter Ian on Android oder iPhone kaufen? Eine Antwort in 2500 Zeichen. at 16:57

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 02:33

visitors.gif

buy me coffee

Paypal vowe