Apple is becoming less dependent on iPhone sales

by Volker Weber


Image Jason Snell/Six Colors

For the first time in seven years, iPhone revenue is less than 50% and Apple still had a strong quarter. The Wear/Home/Accessories category is growing like crazy (+68 %). That is a lot of Apple Watches, AirPods, and maybe HomePods. Mac, iPad and this category are roughly the same 5 Giga$ in a single quarter, and services a whopping 10.


I like that interpretation of the numbers in the title ;-)

Most seem to say Apple is in trouble because the iPhone share isn't that big anymore.
I would say they are doing something right by being more diverse. And especially the services section will/should grow in the coming years.

I was a bit surprised about the low share for iPads (didn't follow the numbers closely in the past). Always thought the share in the overall revenue would be bigger. But that might explain the effort they are now putting into iPadOS.

Harald Gärttner, 2019-07-31

iPad is actually picking up. And remember, this is revenue share, not unit share.

Volker Weber, 2019-07-31

I think that iPad share increase can‘t be seen without looking at Mac sales at the same time.
The most recent iPad models deliver most of the functionalities a reasonable part of laptop users would require in the past, plus delivering additional features based on touch UI and Pencil (btw I suppose a very profitable accessory).

Sven Bühler, 2019-07-31

Where do you get 68% growth from? YoY for Q3 I get 49% (Q3'18 3.7, Q3'19 5.5, that's 1.8 growth, over a base of 3.7 that's 49%)

Armin Grewe, 2019-07-31

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