IKEA stops printing catalogues
by Volker Weber
The IKEA Catalogue has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication, and it has been an important success factor for IKEA to reach and inspire the many people across the world with home furnishing solutions and products. But times are changing. IKEA has become more digital and accessible while embracing new ways to connect with more people. Customer behavior and media consumption have changed, and fewer people read the IKEA Catalogue today than in years past. Inter IKEA Systems B.V., the worldwide IKEA franchisor, has therefore taken the emotional but rational decision to respectfully end the successful career of the IKEA Catalogue - and look to the future with excitement.
Paper has become all but obsolete in this household.
Comments
Yesterday I wanted to grease the cast iron grates of our bbq. It looks like a good idea to do this on top of some old (news) paper. But I could not find any in our place.
Mariano Kamp, 2020-12-07
I miss newspapers also. I used them to clean the house windows instead of using paper towels.
Darryn Sullivan, 2020-12-08
I have a small collection of UK catalogues going back +20 years. It's fun to look through at the changing fashions, it's also surprising how static the pricing of some long sold prooducts are.
Ian Bradbury, 2020-12-09
