You have an old product. The general perception is that everybody is either leaving it behind or holding on for dear life. You invest in it and release a new version every year.
Here is your plan to receive no news coverage when you ship your next release:
- Hire a new PR agency
- Do not tell them who has covered the product in the past
- Release the product
- A few days later have a press event
- Invite press on very short notice
- Send out a press release
- Provide no photos, screenshots etc.
Congrats. Your news is now olds.
6 thoughts on “Instructions on how to receive zero news coverage”
Ouch, so bad? But yes, I only saw that there was something because of you. Sad to see a once leading product disappear into irrelevance and only for the few faithful (or stupid?) left using it.
You got me interested. What are you talking about?
Sorry, if I wanted to point that out, I would have.
My guess: HCL and their presentation of Notes/Domino V12 and Sameimte V11.6
But there are print ads now!
Comments are closed.