The interiors of our homes, coffee shops and restaurants all look the same. The buildings where we live and work all look the same. The cars we drive, their colours and their logos all look the same. The way we look and the way we dress all looks the same. Our movies, books and video games all look the same. And the brands we buy, their adverts, identities and taglines all look the same.
But it doesn’t end there. In the age of average, homogeneity can be found in an almost indefinite number of domains.
The Instagram pictures we post, the tweets we read, the TV we watch, the app icons we click, the skylines we see, the websites we visit and the illustrations which adorn them all look the same. The list goes on, and on, and on.
3 thoughts on “Alex Murrell: The age of average”
When the world zigs. Zag.
What a beautiful finish.
Thanks for sharing.
Interesting. There are aspects (e.g. political views) where nowadays people seem to move into more extremes and further away from each other.
And there are other aspects, as Murell describes, where it seems to become more homogenous. Or is that only within certain groups and this is only in the same way that there always have been fads?
I have to think more about this, not yet sure how much I agree with him on this.
I feel special now.
My flat doesn’t look like those tidy and empty Instaflats, I’ve got stuff of all sorts lying around everywhere (despite my occasional attempts to tidy up). The majority of my furniture is 25+ years old, from well before Instagram and social media.
Oh, and my car is red and black with split rear doors.
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