New Macs – Shot on iPhone

This was the biggest Apple flex ever. They shot the whole polished presentation on iPhone. What else is new?

  • New M3 chipsets in three sizes: M3, M3 Pro, M3 Max
  • Built with the same 3-nanometer process as iPhone 15
  • Industry-leading performance per Watt
  • Same 14″ and 16″ MacBook Pros and 24″ iMacs
  • 13″ MacBook Pro is finally gone
  • New color option: “Space Black”

Apple is addressing customers who are not buying M1/M2 Macs because their GPU performance was too low. and those still on Intel Macs.

Apple is the only company which has bought up all 3-nanometer capacity and they want to run “scary fast”. M3 and M3 Pro ship now, M3 Max later in November. M3 Ultra (two M3 Max combined) is not announced. Apple will be squeezing out as many machines as they can and can shift iPhone capacity there.

This MacBook Pro is for people who “need” the latest and greatest. Space Black is for that crowd.

M3 raises the performance for graphics-intense workloads. And its hardware-supported codecs for video playback lead to even greater battery performance. If you can spare this much money for watching Netflix.

If you are in the market for Mac Pro or Mac Studio, hold your horses until next year.

2 thoughts on “New Macs – Shot on iPhone”

  1. Ungewöhnliche Keynote hinsichtlich Uhrzeit und Länge – auch das sehr kurze Upgradeintervall der Macbook Pro’s. Aber die neuen Chips müssen halt für’s Weihnachtsgeschäft rausgehauen werden.

    Etwas irritierend, dass die Mac Accessories weiterhin mit Lightning ausgestattet sind. Ich hatte ja im Zuge des M3 Chips auch auf einen größeren iMac gehofft. Noch läuft mein 2019er 27″ iMac ganz wunderbar, aber ein Upgrade auf einen kleineren 24″ kann ich mir irgendwie nicht vorstellen. Eine letzte Hoffnung für einen größeren iMac bleibt das Frühjahr, wenn wahrscheinlich Mac Studio und Mini ihre Upgrades erhalten. Drück die Daumen 😉

    1. SnazzyLabs published ( ) some thoughts (that need confirmation!) about the specific process used to produce the M3 chips. If true, I think Apple and customers would have been better off with waiting for the later process to fabricate the M3 chips.

Comments are closed.