This is a pretty clear message. Apple has undone all the damage they did to the MacBook Pro. Magsafe charger, HDMI, SDcard reader, keyboard with full size function keys. It took six years, but Apple went full circle with the enclosure. Say goodbye to dongle hell. Great display with a notch that houses a 1080p webcam, better speakers and microphones. It looks pretty perfect to me.
These clearly are expensive Pro machines, starting at 2249 Eur for the 14″ M1 Pro and going up to 3849 Eur for the 16″ M1 Max model.The sweet spot for me are the 2749 Eur 14″ and the 2979 Eur 16″ model. There will be people who browse Facebook on these machines. 🙂
The less than a year old 13″ Pro is now offically old. And last year’s 13 Air found its rightful place. Still incredibly fast, quiet and relatively affordable.
The event kicked off with music and three newsbytes: new AirPods 3, now sweat and waterproof, with a new shape, HomePod mini in three new colors, and an entry level Apple Music subscription for 5 Eur a month. There is a catch: you have to use Siri to ask for your music, and it only plays on Siri-enable Apple devices.
I think the AirPods 3 will set a new standard because they adapt to your hearing with Adaptive EQ, much like the AirPods Max. I expect them to sound amazing. Now with Spatial Audio and “improved quality for Facetime calls”. Oh yes, there is room for improvement.