I like to compare engagement on LinkedIn and Mastodon because people are looking at alternatives to using Twitter. LinkedIn started as a career network, but users also start posting updates about their successful endeavors. Everything is always going great. 🤣
LinkedIn coaches also tell users to start WhatsApp groups to like each other’s posts to simulate strong engagement. This has prompted me repeatedly to look for real engagement. An effective way to do this is through polls that can easily be answered with a single click.
LinkedIn: 1 reaction, 2 comments, 64 votes
Mastodon: 51 favorites, 156 reposts, 13 comments, 1515 votes
The results are pretty clear: engagement on Mastodon is way higher than on LinkedIn. Only 1 in 14 people who saw the poll on LinkedIn would even invest a single click whereas on Mastodon about 1 in 10 people would not only vote but also share the poll.